Mendel Brain's expansion into the US market
Aid program for improving the international management of SMEs in the Valencian Community 2024
Description of the internationalization project
Mendel Brain has been a beneficiary of the 2024 Program of Aid for the Improvement of the Management of the Internationalization of SMEs in the Valencian CommunityThis program, promoted by IVACEhas as its main objective to support small and medium-sized Valencian companies in their process of expanding into international markets.
Strategic objectives of the
internationalization plan
Optimizing your digital presence
Establish a strong and optimized online presence for the US market.
Legal establishment
Complete the legal and operational establishment in the United States.
Digital marketing strategies
Acquire customers/users in the United States in the first year of operation.
Logistics
Establish strategic alliances with like-minded organizations in the United States.
Project funded
Program to improve the management of internationalization for SMEs in the Valencian Community 2024.
Internationalization plan for the US market for a company dedicated to developing DNA tests to discover genetic predispositions related to people's health. The program aimed to optimize the digital presence, legal and operational establishment in the US market, and the development of digital marketing and logistics strategies for Mendel's Brain SL.
File Nr: ITCOES/2024/56
Program: Internationalization Strategy Grant
Action: Strategic Internationalization Consulting
Project: Internationalization plan towards the US markets of a company dedicated to developing DNA tests to discover genetic predispositions related to people's health.
Project location: Paterna (Valencia)
Beneficiary entity: MENDEL’S BRAIN SOCIEDAD LIMITADA NIF: B40564866
